A good brand will want to get under the skin of their customers to understand who their loyal followers are and what is important to them. Knowing your customer helps you to continuously evolve, to stay relevant and to identify opportunities to attract new audiences.
Brand experiences have become a core staple in marketing activity. They provide a platform for companies to shout about their products, who the company are and what they stand for. They can also cultivate invaluable interaction with new and existing customers to gain feedback and listen to what the customer wants. This helps to ensure the brand personality reflects the customer aspirations, it provides desirable products and stays true to the customer values.
I absolutely love being involved in designing and developing brand experiences. It’s great to fully invest in the brand story to ensure I understand what the brand wants to gain from the experience. It’s then key to cleverly create an activation which is authentic and neatly fits the brand values.
It is always satisfying when you deliver a successful activation which generates overwhelming interest, encouraging people to interact in this busy world we live in.
Take a look at my gallery to get a taste for some of the brand experiences I have delivered.